Facebook Removes Grey Badges October 29th

Facebook introduced gray verification badges in 2015 to show which Pages for businesses and organizations are authentic.
However, they found that they can be more confusing than helpful, so they’re removing them on October 29.  This won’t impact the way the Page appears in search results.

How to verify authentic pages:

Best Practices to Improve Page Visibility and Follower Engagement

It’s important for people to find and follow your Page. Businesses that follow these best practices have a better chance of being found by new and existing customers. Your content also needs to keep people engaged and interested enough to follow your Page. Here are the top best practices to help your Page gain a following on Facebook, such as how to optimize for search and what content people want to see. Your Page’s search visibility may improve in the search bar, the Events and Places bookmark or when people tag your Page in a post. These tips will also help your business appear when someone tries to tag your Page location (such as a Check-in).

  • Select the categories that best describe your business. Categories help people find your business when they search for your services or products. You can select up to three categories in your Page Settings. Select the most specific category for your business to maximize visibility in searches and make your Page easier to find. Learn more about how to choose a category on your Page.
  • If you own a business with a physical location, add your address. People frequently search for nearby businesses. Make sure your address is updated and accurate so people can easily find your business. Ensure your map pin is updated with the correct location.

    • If you don’t have a location where people can visit your business, edit your Page info to hide your street address on computer and mobile devices.
    • If you have multiple locations, create store Pages so people can find them on a map or when they search for your business in a specific location. Learn more about multiple locations
    • If your storefront is located in another structure (such as a mall or a train station), select the option Located inside another place and add details so people know where to find you.
  • Add a profile picture and cover photo to your Page. People tend to see businesses with a cover photo and profile picture as more trustworthy.

    • Profile photo: Use a simple visual representation of your business, such as a logo. Use a square image.
    • Cover photo or video: Show a recognizable part of your business that will attract people. Use a cover video instead of a photo to help keep visitors on your Page and increase engagement.
  • If you have a website, add it to your Facebook Page. Make it easy for potential customers to learn more about your business.
  • Update your hours. Customers want to know when your business will be open, particularly during holidays and special events. Update your business hours so search results show your location is open. If your hours aren’t updated, your business may appear as closed and discourage people from visiting. Learn how to add hours of business to your Page.
  • Turn on Recommendations: Let customers submit a rating and review/recommendation for your Page. Visitors to your Page will find valuable information that will increase their trust in your business. Recommendations also allow your Page to appear in searches for specific terms such as menu items. Learn how to turn on Recommendations.
  • Encourage people to follow your Page: Remind new and existing customers of the value of why they should follow your Page, such as regular updates, new products or services, easy communication and exclusive offers. People that follow or like your Page are more likely to see your content in their News Feed, which helps your business stay at the top of their minds. See ideas for posts on your Page.


Vickie Christensen of Wellman Works Ltd. in Cameron Park, specializes in getting your business found on the Internet. I use my wealth of knowledge in the technical field earned over the last 30 plus years. I love working with businesses and making them more successful because that makes our community stronger.

Internet Visibility and Brand – you have found the person that listens and understands and will help you understand. It is my mission to give the opportunity that large companies have to your business and to promote the ethics of the Rotary 4-Way Test: In all things we do and say; Is it the Truth, Is it fair to all concerned, Will it build good will and better friendships, and Will it be beneficial to all concerned.

I look forward to hearing from you and discovering how I can best help you. Please call or text me at 916-825-5704 or email at: vickie@wellmanworks.com

Do You Want People to Share Your Post on Facebook?

Good Morning! I finally just had to write about this because I’ve been sending messages to individual people about not being able to share their posts.

I Can’t Share Your Post

Some of you really don’t care, but I know that a lot of you do – you have a small business and you want your content shared. BUT, someone’s been scaring and warning you about your privacy settings.

We’ve all had too much winter at this point and my Facebook Friend Jyll Renee posted about the moon cycles:

Awesome you say – me too. I immediately scroll down to SHARE this great post about the earth warming and the worms awaken and the Robins appear…..

 Where is the SHARE Button?

This is the problem……

Right next to her beautiful picture and underneath her name is the time stamp and two little heads. This indicates that the privacy is set to friends – which we are: 

Can I Go Back and Stop Sharing?

Facebook is setup for sharing – the common premise, is Like, Comment, and Share. But the answer is yes, if you put a picture out there and want it back – you can customize the privacy setting to “only me,” and the post disappears from anyone’s wall who posted it. Alternatively, if you want it to still show up for some people but just want it removed from the person’s wall who shared it, you can change the settings to exclude the person who shared/posted it on their wall, and that will remove it as well, but it will leave it up for others to see.

But, back to the original problem of that I can’t share your post and I’m friends with you.

Sharing to a Page

Yes, I’ve known that I can’t share to a Page if the settings are not Public. But recently, I’ve been unable to share at all i.e., No Share Button, if the settings are anything but Public.

Share With Public Settings

My philosophy is to use Public Settings – just don’t use names of children. I don’t post very much personal information – so this hasn’t been a problem.

This is how I have been using it forever:  If you choose the “Friends” option, then anyone that you’ve accepted as a friend (and anyone tagged in the photo) can both see and share your post. If your friend shares something that you have marked as “Friends” then only people that are your friends can see it as a shared item.

I suppose that I may have just woken up from a long winter’s nap, but since 2008! Yeesh!

Just call me Rumpelstiltskin and SHARE it!



Tagging on Facebook Made Easy

I’ll be the first one to admit it – Facebook can be finicky when tagging, but perserverance will prevail.

Tagging is the BEST Way to Increase Your Reach For tag-youre-itYour Photo, Post, or Comment


Tagging in a Post/Status Update

To tag someone in your post, start typing their name and then select their profile from the dropdown menu that appears (make sure to capitalize the first letter of their name). To tag a Page, type the “@” symbol and then start typing the Page’s name.

(Using the @ symbol for either a page or a profile is more consistent)

Tagging Yourself or Your Friends in a Photo:

  1. Click the photo to expand it
  2. Hover over the photo and click Tag Photoat the bottom
  3. Click the person in the photo and start typing their name
  4. Choose the full name of the person you want to tag when it appears
  5. Click Done Tagging


If you want to tag friends in multiple photos in an album at once:

  1. Go to the album
  2. Click Tagat the top right of the page
  3. Enter the name of a friend or page to tag
  4. Click each photo you want to tag with that name
  5. Click Save Tagswhen you’re finished
  6. Repeat this process for each friend or page you’d like to tag

Keep in mind that when you tag someone in a photo, that person’s friends may also see, like or comment on the photo. Also, if you tag a photo that was not uploaded by a friend, the person who uploaded the photo will need to approve the tag.

How Facebook Tagging Works –

Tag people in your posts

Add tags to anything you post, including photos and updates. Tags can point to your friends or anyone else on Facebook. Adding a tag creates a link that people can follow to learn more. Adding tags can let people know when they’re in photos or other things you share. People you tag can receive a notification so they can see your post. The post may also go on the person’s profile and appear in their friends’ news feeds.

Video Link: https://www.facebook.com/photo.php?v=10100623031526633



Wellman Works Social Media, Internet Marketing & Web Design

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